Martech Entropy Benchmarks

Real data from marketing teams who've mapped their entropy. See how you compare.

Total Scans Completed

Completion Rate

Accelerating

Most Common Level

Overall Entropy Distribution

Managed 18%

Accelerating 60%

Critical 22%

Based on completed entropy scans. Most teams fall into the Accelerating category, which represents the typical state of growing martech stacks.

3.2

Stack Complexity

3.4

Data Decay

3.1

Process Exceptions

3.5

Human Load

3.3

Governance

Scale: 1-5 (higher = more entropy). Human Load and Data Decay typically show the highest entropy across all teams.

Industry data will be displayed as more scans are completed with context information.

→ Human Load is the top concern: Most teams report significant cognitive burden from maintaining their martech stack.
→ 60% are in Accelerating state: This is the most common level, indicating entropy is building but not yet critical.
→ Data quality degrades fastest: Data Decay consistently scores highest across industries, especially in larger teams.
→ Stack size correlates with entropy: Teams with 50+ tools score ~0.8 points higher on average.

Take the free Entropy Scan to see how your stack compares to these benchmarks.